The Cleveland Browns will donate net proceeds from sales of their new jerseys to a fund aiding health care professionals, first responders and others who have selflessly served during the COVID-19 pandemic.
The team launched the Hats Off to Our Heroes Fund on Monday, two days before it will reveal the new uniforms. The Browns said the team will commit 100 percent of the proceeds “for a significant period of time” to the fund.
“When finalizing our uniform announcement, we realized we had an incredible opportunity to further our support of heroes battling COVID-19 on the front lines for our entire community,” executive vice president JW Johnson said. “We hope the excitement surrounding the new uniforms can help make a significant impact through the Hats Off to Our Heroes Fund, and we greatly appreciate the support from our fans, retail partners and team to make this special way to give back to those leaders possible.”
This is the second time in four years the Browns have changed uniforms. The new ones are expected to embrace concepts from previous versions. The team is not expected to make any major changes to its iconic orange logo-less helmet.