Alliance – Becky Potmesil of Alliance, Nebraska has been appointed to the Cattlemen’s Beef Promotion & Research Board (CBB). The CBB is responsible for guiding the national Beef Checkoff Program.
Potmesil and her husband Scott are fifth-generation ranchers on homesteaded ground in the sandhills of Nebraska running Black Angus cattle, where all the cattle work is still done on horseback. Potmesil’s professional experience stems from her noteworthy careers in education, labor organizations and political action. She is excited to represent Nebraska producers on the CBB and learn more about the Beef Checkoff.
"I'm looking forward to seeing how Beef Checkoff dollars are used and reassuring producers that the CBB is working for their best interests,” Potmesil said. "It is important that the people who are doing the work have a say in the industry's decisions, and I would like to gain producer's trust by being transparent in where their Beef Checkoff investment is going."
Norman Voyles, 2022 CBB chairman, is pleased to be welcoming Potmesil as a member of the CBB. “As a cow-calf producer, Becky understands the challenges and opportunities that all beef producers face today,” he said. “Her dedication to the beef industry and vast professional experience will make her a valuable resource for the CBB and the Beef Checkoff as we continue to pursue our primary goal: driving demand for beef.”
The CBB consists of 101 members, including domestic beef, dairy and veal producers, as well as importers of beef and beef products. Forty-two states have individual members serving on the Board. The remaining states are divided into three regions. Each Beef Board member is appointed by the Secretary of Agriculture from nominations submitted by certified nominating organizations that represent beef and dairy producers in each state or region. Importer appointments are drawn from nominations by importer associations.
For more information about the Cattlemen’s Beef Board, the Beef Checkoff and its programs – promotion, research, foreign marketing, industry information, consumer information and safety – visit DrivingDemandforBeef.com.