Oct 02, 2023

Panhandle Company announces return of Kawaski Motorcycles

Posted Oct 02, 2023 12:15 PM

By Masek PowerSports

Masek PowerSports is excited to announce the return of Kawasaki Motorcycles to the heart of Western Nebraska. Customers can now explore the full range of Kawasaki Motorcycles at the Gering dealership, reinforcing Masek's commitment to fueling the spirit of adventure among our community members.

"We're thrilled to bring Kawasaki motorcycles back to The Valley," said Derrick Goss, Operations Manager at Masek PowerSports. "These bikes are known worldwide for their exceptional performance, innovative features, and reliable design. Whether you're a seasoned rider or looking to experience the exhilaration of two wheels for the first time, we have a Kawasaki Motorcycle that's perfect for you."

In addition to bringing Kawasaki Motorcycles back to The Panhandle, Masek PowerSports is also investing in the local motocross scene. Through Kawasaki's Team Green racing programs, Masek plans to increase Kawasaki's presence at local motocross events, supporting both youth and adult racers. "

We're excited to build upon Kawasaki's legacy of performance and innovation in motocross, providing our local riders with the best opportunities to succeed," added Goss.Masek PowerSports, a family-owned and operated dealership located in Gering, has been serving Western Nebraska’s off-road community since 2018, although Masek’s connection to local business goes all the way back to 1928, when Masek Super Service was opened in Gering.

Later the business developed into Masek Auto Supply, then Masek Distributing, Masek Golf Cars, Masek PowerSports, and Masek Trailer Sales. Initially known for its range of Kawasaki and Arctic Cat ATVs, Side by Sides, and UTVs, Masek PowerSports' expansion to include Kawasaki Motorcycles marks a significant milestone in its history. Not many people know that Kawasaki’s roots tie strongly to Gering’s history.

When Kawasaki Heavy Industries entered the motorcycle world with their purchase of Meguro, a motorcycle manufacturing company in Tokyo, in 1963, they began to search for distributors in the American market. Some motorcycles were imported under “white-label” brand names, but Masek’s in Gering, Nebraska was the first company in the United States to import and sell a motorcycle with Kawasaki on the tank. Masek’s soon after established themselves as the first, then largest, and ultimately last Kawasaki distributor, setting up dealers all across the country and helping to promote and sell the Kawasaki brand.

In 2018, Masek’s re-entered the power sports world as a dealer for Kawasaki Side by Sides and ATVs. If you'd like to hear more about the history of Kawasaki in Western Nebraska, including why the Kawasaki Motors Manufacturing plant was built in Lincoln, or how Masek's was directly involved in the conception of the first Side by Side, the Kawasaki Mule, stop by Masek's showroom for an enlightening tour from company president, Joe Masek.

"We believe this new addition further solidifies our standing as a premier power sports destination," said Jonathan Van Galder, Sales Manager. "Our experienced team is ready to guide customers through the motorcycle selection process, ensuring they find the motorcycle that suits their lifestyle and meets their needs. Our service technicians are also ready to support the maintenance needs of our local community.”

New Kawasaki motorcycles, including street, dirt, dual-sport, and motocross, have already begun to arrive in Masek’s showroom, with more arriving throughout the summer and fall. Masek PowerSports is located alongside Masek Golf Car Company at 425 M Street in Gering, Nebraska.

With a firm belief in small-town values and commitment to customer satisfaction, Masek PowerSports offers an extensive range of ATVs, UTVs, Side by Sides, and now Kawasaki Motorcycles. Visit Masek PowerSports to experience the thrill of Kawasaki Motorcycles, and let them help you ignite your adventure.For more information, please contact: Derrick Goss, Operations Manager, Masek PowerSports, (308) 436-2100 425 M Street, Gering, NE 69341 MasekPowerSports.com