ALLIANCE, Neb. — Eagle Media's annual Fall Online Auction returns Nov. 10-13, bringing together local businesses, shoppers and a charitable cause in a promotion designed to strengthen the communities Eagle serves.
While the auction offers shoppers an opportunity to find savings on goods, services and gift certificates, the promotion also serves another purpose: helping local businesses advertise and grow without spending additional cash.
Unlike a traditional charity auction, the items featured in Eagle Media's auction are generally not donated. Instead, Eagle works with participating businesses through an advertising trade agreement.
Businesses exchange merchandise, services or gift certificates for advertising on Eagle's local radio stations and other media platforms. Eagle then offers those items to the public through its auction.
The arrangement creates an opportunity for everyone involved.
For local businesses, it's an opportunity to promote their products and services without an additional cash expense.
For Eagle Media, the auction generates revenue through the sale of items received in exchange for advertising, helping support its local media operations.
For shoppers, it's an opportunity to purchase goods and services from area businesses at potentially discounted prices while discovering businesses they may not have visited before.
And there's another important part of the promotion: giving back.
Eagle Media is a 100% employee-owned company, and its employee-owners have made charitable giving a part of the company's annual spring and fall auctions.
Each auction, Eagle designates a portion of its proceeds to support a nonprofit organization serving the communities where its employees live and work.
This fall, 10% of auction proceeds will benefit Circle of Light, an organization that provides support to cancer patients across the Nebraska Panhandle.
The charitable contribution is part of Eagle's commitment to community involvement, in addition to the advertising value exchanged with participating businesses.
The success of the auction depends on local businesses willing to participate, Eagle employees who organize and promote the event, and community members who support the auction through their purchases.
At its heart, the promotion reflects something Eagle Media believes strongly: Supporting local businesses is essential to maintaining strong local communities.
When local businesses succeed, they create jobs, support community events, invest in their neighborhoods and help keep small towns thriving. Local radio plays a role in that success by connecting those businesses with the customers they serve.
Supporting local is more than a slogan. It's an investment in the future of the Nebraska Panhandle.The Fall Online Auction runs Nov. 10-13, from 7 a.m. to 9 p.m. daily. Shoppers can browse and bid on items, including home improvement products, dining certificates, gifts and more. Individual items have their own closing times.
To preview items, register or participate, visit:https://airauctioneer.com/2026-eagle-media-fall-auction
Eagle Media encourages residents to take advantage of the savings, discover participating businesses and support the local businesses and organizations that help make the Nebraska Panhandle a great place to live and work.